Martech companies Mention Me and Ometria form partnership to revolutionise referral for leading retailers
Referral marketing and customer retention platform Mention Me and customer marketing platform Ometria have formed a partnership. It means that, for the first time in the martech space, brands can promote personalised referral at scale.
The integration, which requires no client-side tech work to set up, empowers online retailers to provide a seamless customer experience that maximises referral conversions.
The partnership also means brands can:
- Join up marketing tools
- Eliminate time spent manually uploading data
- Seamlessly enrich the single customer view with referral data
- Use customers’ referral behavioural data to create marketing automation segments and triggers
- Increase new customer acquisition and repeat purchases
Features such as personalised referral landing pages, targeted email campaigns, and real-time data sync across the Mention Me and Ometria platforms enhance the customer experience to drive more referrals. It also gives retailers more opportunities to engage with customers using different messaging, such as exclusive discounts for VIP customers, reminders to use referral codes before expiry, or offers for recommended products.
Andy Cockburn, CEO and Co-Founder at Mention Me, comments: “Our long-standing relationship with Ometria and mutual happy clients made this partnership an obvious next step for us. It marks an exciting milestone for Mention Me, our clients, and the martech space in general. It equips brands to serve seamless, personalised customer journeys guaranteed to increase referrals and new customer acquisition. We can’t wait to see the results it delivers to mutual clients.”
Emily Assender, Director of Strategic Partnerships at Ometria, adds: "Our unique integration with Mention Me means that our mutual customers can now get ahead of their competition using sophisticated referral marketing. We are really excited to be rolling this out to current and future customers."
This partnership marks the latest addition to Mention Me’s partnership programme, which includes both full-service agencies and tech companies. The martech company also counts Magento, Shopify and WeGift among the growing list of companies it shares tech integrations with.
About Mention Me:
Mention Me is a referral marketing and customer retention platform that fuels business growth. Our world-class programmes have delivered more than 2 million referrals and increased customer lifetime value for 400+ brands around the globe.
Founded as a bootstrapped two-man company in 2013, we now employ more than 65 specialists and work with brands like Farfetch, Ocado Zoom and Nutmeg. Our work has been celebrated by awards including Showcase Startup at Retail Week’s Buzz conference, Best Tech Startup at Drapers Digital Festival, and a Bronze Stevie for Customer Service Team of the Year.
In 2018, we raised $7 million in funding from Eight Roads Ventures to fuel our next phase of growth as a cutting-edge platform empowering brands to turn happy customers into engines for business growth.
Founded in 2013, Ometria is a specialist solution that equips retailers to send personalised, relevant marketing messages throughout the customer journey. It combines AI-powered customer insight with a retail-specific cross-channel marketing platform, replacing
and upgrading an ESP.
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Press contact: Sophia King