Midwest Airlines to relaunch loyalty programme

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By: Wise Marketer Staff |

Posted on February 28, 2003

Midwest Airlines to relaunch loyalty programme

US-based Midwest Airlines is to completely relaunch its frequent flyer programme, 'Midwest Miles', reshaping its list of airline partners, and restructuring the rewards and benefits available to members. The relaunch coincides with the forthcoming delivery of 25 new Boeing 717 aircraft.

With effect from March 2003, Midwest is changing the name of its frequent flyer programme to Midwest Miles, and launching new corporate branding for the Milwaukee-based air carrier's regional subsidiary: Midwest Connect.

All change While dropping its existing partnerships with Northwest Airlines and Virgin Atlantic (on May 28th, 2003), Midwest now has new partnership agreements with two other carriers: American Airlines (starting June 1st, 2003), and Air Jamaica (starting April 2nd, 2003).

Apart from earning miles for travel, the Midwest Airlines MasterCard also rewards programme members with Midwest Miles for their purchases, and Sprint customers can opt to earn miles for their account payments as well. Additional miles can be purchased either to top up a member's own account, or to be given as a gift.

Restrictions lifted Furthermore, there are now no 'blackout dates' on Midwest Airlines award travel tickets, and award travel tickets can now be booked online.

Midwest has plans for a number of additional rewards, partnerships, and benefits, which are to be announced later in the year.

"We're actively seeking ways to improve our passengers' travel experiences, and to reward their loyalty," commented Thomas Vick, chief marketing officer for Midwest.

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