This week Secret Agent Jess is on a mission to discover how brands can build trust and encourage data sharing among their customers. She puts loyalty programs under a magnifying glass and reveals why they’re so important for capturing zero-and first-party data.
With zero- and first-party data becoming the only source of reliable information, you need to ensure that there is proper motivation and communication behind your data collection strategy, so customers will happily share even more.
Luckily, Agent Jess will let you in on the secrets of how your loyalty program can help. Learn how to obtain more customer data, use it to create a more relevant experience, and strengthen trust in your brand.
So, don’t wait another minute! Learn powerful, new ways to collect and leverage customer data for your brand.