Most digital adverts aren't even seen by humans

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By: Wise Marketer Staff |

Posted on October 6, 2015

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Newswire Published: Oct 6, 2015

Digital may be the fastest growing channel, with spend on digital marketing set to consume around 50% of total advertising budgets in the UK, but how much of that... [ read more ]

How luxury brands can build deeper relationships

Published: Oct 2, 2015

For the luxury sector, more than others, providing experiences that meet customer expectations is critical if brands are going to build loyalty and long-term... [ read more ]

What's needed to build greater Mobile Loyalty

Published: Oct 1, 2015

Mobile commerce (m-commerce) has seen an unprecedented rise in popularity over the past two years. In fact, this year it's outpacing the growth of e-commerce - more... [ read more ]

Three ways to link Content and Customer Behaviour

Published: Sep 30, 2015

Almost everyone would agree with the statement that 'content must be relevant', but what is relevance? According to Wikipedia, 'relevance' describes how pertinent,... [ read more ]

Beacons: The future of Promotion Reward Technology?

Published: Sep 29, 2015

Over the past few years beacon technology has emerged on the retail horizon. Beacons present a unique, cheap and simple way to identify consumer is in a location at a... [ read more ]

How to use data-driven insights to boost marketing results

Published: Sep 28, 2015

We live in exciting times: as marketers we have more opportunities than ever before to connect with our customers in a meaningful and engaging way. For many the main... [ read more ]

Mitchells & Butlers launch Green Card loyalty app

Published: Sep 25, 2015

In the UK, Mitchells & Butlers have launched a new 'Green Card' loyalty app for android and iPhone users, in partnership with Eagle Eye solutions. The app replaces the... [ read more ]

Omni-Channel Marketing: The Domino Effect

Published: Sep 22, 2015

In a sea of marketing buzzwords, marketers spend too much time debating definitions and defending proprietary positions, while social proof for the buzzword drifts... [ read more ]

Pet supplies retailer signs up with Payback

Published: Sep 21, 2015

The German pet supplies company Fressnapf has become a partner of the nation's popular Payback loyalty programme, in a bid to become the country's 'go-to' supplier for... [ read more ]

Loyalty Academy opens door to Professional Certification

Published: Sep 18, 2015

The Customer Strategy Network (CSN) and The Wise Marketer have joined forces to launch the new 'Loyalty Academy' - the first professional certification programme for... [ read more ]

Hilton introduces digital key for frequent guests

Published: Sep 18, 2015

Hilton Worldwide has recently launched its 'Digital Key' within the hotel group's mobile loyalty app, offering HHonors members the option to bypass the hotel check-in... [ read more ]

Two in three retailers increase their loyalty budgets

Published: Sep 17, 2015

Retailers now recognise the need to evolve their loyalty programmes to satisfy today's savvy, tech-enabled customer, and most are increasing their budgets for loyalty... [ read more ]

Lowe's Canada to start issuing Air Miles soon

Published: Sep 17, 2015

Lowe's Canada and LoyaltyOne - the owner and operator of the Air Miles Reward Program in Canada, have announced a new partnership to launch the reward programme with an... [ read more ]

Five Steps to a successful Personalisation Strategy

Published: Sep 16, 2015

Organisations across every market, from retail to travel, gaming to financial services, recognise the increasing importance of giving customers an engaging, relevant... [ read more ]

Amtrak revamps Guest Rewards scheme for 2016

Published: Sep 14, 2015

The US railway operator Amtrak is to offer its passengers more new options to earn and redeem points under an improved and simplified Amtrak Guest Rewards loyalty... [ read more ]

Local products drive US shopping behaviour shift

Published: Sep 11, 2015

With the Spring 'buy local' campaigns under retailers' belts, and Autumn products about to hit their shelves, a survey by Precima has found that 85% of American... [ read more ]

Will a focus on CX spell the end of loyalty?

Published: Sep 10, 2015

These are challenging times for marketers in general. The markets have changed, the customer has changed, and even the art of marketing has transformed in the last few... [ read more ]

Shopkick doubles to 15m members in 1 year

Published: Sep 9, 2015

Through a process of reinventing and reinvigorating the American retail shopper's experience, the Shopkick programme reports that it is on track to drive some US$800... [ read more ]

Marketers face dilemma with loyalty reward choices

Published: Sep 8, 2015

Marketers and consumers are often dealing with the dilemma of choice when it comes to rewards programmes. Marketers have to choose from a wide range of loyalty options... [ read more ]

How do leading retailers do it, year after year?

Published: Sep 7, 2015

It's amazing to see the contrasts of successful companies and the strategies they employed, ranging from the early victors of marketing history through to the... [ read more ]

Burger King Germany to offer Payback points

Published: Sep 4, 2015

In the last quarter of 2015 more than 26 million Payback members throughout Germany will be given the ability to collect loyalty points at more than 500 participating... [ read more ]

How loyalty scheme 'blah' can be a powerful storyteller

Published: Sep 3, 2015

Loyalty operators seem to have learned their lesson to 'show, don't tell' - a message backed up by plenty of studies concluding that people absorb information faster... [ read more ]

Consumers favour discounts and fuel-saver rewards

Published: Sep 2, 2015

More than half (54%) of American consumers belong to loyalty programmes that enable them to save on the cost of fuel, and rank these programmes first for membership and... [ read more ]

Coalition loyalty schemes set to reach 2bn members

Published: Se 1, 2015

The total number of members of coalition loyalty programmes worldwide is likely to have risen above 2 billion for the first time in 2015, according to global research... [ read more ]

The 'pick your own offers' loyalty model... good or bad?

Published: Aug 31, 2015

Waitrose's introduction of the innovative 'Pick Your Own Offers' programme has been viewed by many as a game-changer in the loyalty industry. The element of... [ read more ]

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