National Bank of Oman (NBO), the Sultanate’s first local bank, and one of its largest, and Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, have announced a strategic partnership on Loylogic’s PointsHub and PointsPay solutions for the Nuqati Rewards program.
Nuqati Rewards is the country’s first and only free loyalty program that rewards members with points for their day-to-day banking on a wide range of banking products and services. Customers can redeem their points through a host of options including travel, bill payments and shopping. Through this collaboration, NBO aims to extensively broaden its Nuqati rewards offering with an innovative platform in order to increase program member engagement and retention.
Loylogic is providing its state-of-the-art PointsHub and PointsPay solutions to the program, thus opening up many point redemption and collection options for Nuqati Rewards members. Customers can now redeem their Nuqati points on merchandise on the Reward Store and an enhanced travel option. The program now offers a powerful reward catalogue including products from leading brands, as well as useful features like points-and-cash payments and personalized, real-time member targeting.
Maha Al Raisi, Head – Retail Products, at NBO, said, “At NBO, not only do we bring the latest, most state-of-the-art products and services to our customers, but we aim to give them the best banking experience possible. We are constantly finding ways to upgrade and maximise our popular Nuqati program and are delighted to team up with Loylogic to give more rewards than ever before, simply through banking with us. Now, customers can access and manage their Nuqati account through the app, making it even easier.”
Dominic Hofer, CEO and founder of Loylogic, expressed his excitement: “Loylogic is very happy to enter this extensive partnership with NBO, one of the most prestigious banks in the region. Nuqati Rewards’ goal of providing more choice and delight to members made us a natural fit as their strategic partner. Launching several of our cutting-edge solutions for the program, we are looking forward to boosting Nuqati Rewards to new heights.”
About National Bank of Oman
NBO, the first local commercial bank in the Sultanate of Oman, was founded in 1973 and is today one of the leading banks in Oman. The Bank serves its customers in Oman through 60 Branches, more than 180 ATM/FFM/CCDMs as well as two Branches in U.A.E.
The Bank is committed to community improvement through its corporate citizenship programs and is an active supporter of a range of worthy causes in Oman, with emphasis on health and human services, civic, education, environment, youth, women, arts and culture.
About Loylogic
Loylogic is the world’s leading innovator of points commerce experiences. We build and run engaging loyalty solutions that empower programs and members with more choices to collect and redeem points online, in-app and in-store. With international offices and a global content platform featuring millions of products and services, Loylogic is the partner that the world’s leading loyalty programs trust with making their points and miles loved most. www.loylogic.com
Press contact:
Annika Davidsone, annika.davidsone@loylogic.com
Harri Thomas +44 (0)7714637265, harri.thomas@firstlightgroup.io / loylogic@firstlightgroup.io
