A Roadmap for Success
Have you noticed how retail stores are embracing digital technology to create immersive brand experiences? In the current retail landscape, stores are looking to shed their traditional "shop-like" identity and become modern, interactive brand spaces that fully showcase their products and values.
According to a recent study by Forrester, 90% of customers expect a seamless experience when moving between channels of a single brand. Stores are responding by leveraging technology in retail such as augmented reality, virtual reality, and interactive displays to create engaging experiences that bridge the gap between online and offline shopping.
This article (5-minute read) from Comarch Loyalty Marketing offers examples of how retailers are integrating technology to create a unique and memorable brand experience that drives customer engagement and loyalty.
To learn more about how traditional retail stores are becoming hubs of inspiration and experience, read the full article here.