Nectar adds car rentals and custom kitchens

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By: Wise Marketer Staff |

Posted on March 15, 2004

Nectar adds car rentals and custom kitchens

The UK coalition loyalty programme, Nectar, has acquired its next two retail sponsors - Magnet (kitchen, bedroom and office installations) and Hertz (car rentals).

From April 2004, Nectar collectors will be able to earn Nectar points with Hertz and Magnet at their locations throughout the UK.

Points from Hertz At Hertz (a wholly owned subsidiary of Ford Motor Company), Nectar collectors will earn 2 points for every £1 spent when they book a car or van directly with Hertz, either on prepaid rentals taken outside of the UK, or on retail leisure tariffs for rentals within the UK.

The points can be registered at time of reservation, whether online or by telephone, or at a Hertz branch when the vehicle is collected. Furthermore, Hertz says it will, from time to time, run special promotions to boost customers' points-earning power.

Points from Magnet At Magnet, collectors will earn 2 points for every £1 they spend on a kitchen, bedroom, or home office (including all appliances and accessories) at over 200 of Magnet's UK retail locations.

Points can also be earned at the same rate at over 180 branches of Magnet Trade, which supplies joinery and kitchen products to local builders.

After winning the Best UK Retail Interior in the Retail Interiors Awards 2003, Magnet is also undertaking a multi-million pound store investment programme in Magnet retail and trade branches.

Growth "The rapid growth of Nectar in little over a year demonstrates its success and acceptance in the minds of UK consumers," commented Rob Gierkink, chief executive officer of Loyalty Management UK (LMUK), which operates the Nectar programme.

"Nectar has become very successful and we expect significant interest and take up from our leisure customers," said Mark Tristram-Walmsley, sales and marketing director for Hertz.

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