Nectar adopts interactive rewards e-catalogue
The on-demand rich media platform provider Scene7 has announced that the UK's Nectar coalition loyalty programme is to use the 'Scene7 eCatalog' product to provide members with an interactive version of the paper-based Nectar rewards catalogue.
Nectar publishes two full reward catalogues each year, and distributes them to millions of households throughout the UK. The online catalogue for Spring 2006 has allowed Nectar points collectors to search for rewards in the catalogue and link directly to product pages online, where they can redeem points for theme park tickets, electronics, travel, homeware, children's toys and other items.
Painless The Scene7 eCatalog offers the programme's operator, Loyalty Management UK Ltd (LMUK), full control over the creation and publishing of its own content.
According to Roger Sniezek, e-commerce director for LMUK, "Scene7's process for putting our rewards catalogue online was simple and painless. Online catalogues are an adjunct to our core offering, so it was imperative that the solution we implemented was simple. We put our rewards catalogue online because Scene7 made it possible for us to add fun and interactive features without having to use any additional resources."
Lower costs The electronic repurposing and distribution of the Nectar rewards brochure accounts for less than 1% of the cost of paper production. Nectar is currently tracking offline versus online preferences for its members and says it will look at serving catalogues according to members' preferences.
In the future, providing an e-catalogue and e-statement option for those consumers preferring electronic communications has the potential for further cost savings.
According to LMUK, more than half of the UK's households have a Nectar card (over 12 million). Currently, nineteen Nectar cards are swiped every second of every day through 17 partner companies. More than US$1 billion worth of rewards are reported to have been given to collectors since Nectar launched in September 2002.