Nectar holds competition to find UK's savviest family
The UK-based coalition loyalty programme, Nectar, has announced its sixth annual 'Nectar Savvy Family' campaign - a nationwide search to find Britain's 'savviest' family of shoppers - including expert judges Sarah Beeny and Sarah Willingham.
Nectar teamed up with property developer and television presenter Sarah Beeny to launch the campaign, which will see eight finalists sharing their money saving tips online over the course of six weeks.
The winning family, to be announced in May 2014, will receive a prize package worth £10,000 from some of the Nectar partners: Sainsbury's, eBay, easyJet, Expedia, Homebase, Vision Express, American Express, BP, Merlin Entertainments, English Heritage, British Gas, Royal Horticultural Society and, of course, Nectar.
The campaign is being supported by on-going PR and social media activity, including radio and broadcast activity with Sarah Willingham (consumer champion, money saving expert and founder of letssavesomemoney.com). Nectar and its partners will help amplify this activity through online and social media channels.
The eight families competing for the 'Savvy Family' title will blog over a six week period, which will be supported with tips from Sarah Willingham revealing how her own family make their money stretch further. A panel of judges will be tasked with selecting the winner at the end of the campaign.
Each week, families will be challenged with a different theme from Leisure and Hobbies to Household and DIY, with the Nectar Facebook community asked to suggest a 'surprise' theme for the families' sixth and final challenge.
Nectar partners Sainsbury's and eBay are getting even more involved this year, with each brand 'owning' its own theme - Sainsbury's will challenge each family to share their tips in relation to Food and Shopping and eBay will put each family to work covering Recycle and Reuse.
"I believe in encouraging families to share their savviness through this competition; to help inspire the next generation to get better value and thousands of pounds more in their daily lives, just from being smarter with money," said Sarah Beeny.
In 2012, Nectar celebrated 10 years of rewarding British shoppers and has given back a total of £2 billion in rewards to its 19 million collectors, including money off shopping, travel, days out and cinema tickets.