Nectar offers a summer holiday prize
In the UK, the popular Nectar coalition loyalty programme has recently unveiled its main promotion for 2008 in the form of its new 'Swipe for Sun' campaign, which was opened to the public earlier this month.
Every day during July 2008, Nectar cardholders are being given the chance to win a holiday when they use their Nectar card at a range of high street sponsors, including Sainsbury's, BP, and online at Nectar's eStores loyalty shopping portal.
Cardholder sweepstake Nectar cardholders are automatically entered into a prize draw every time they swipe or use their Nectar card during the promotional period. There is no limit on entries, and the more members use their cards, the more chances they earn to win the grand prize. There is also the option to enter the sweepstake online via a 'virtual swipe' at the summer campaign's micro site.
Winners are then able to choose from ten different holiday packages to the Mediterranean, or to destinations such as Croatia, Italy, Spain and Greece.
Media support Targeting the Nectar programme's full 18 million cardholders, support for the Swipe for Sun campaign includes radio, press, digital, and TV promotions, including the brand's first ever celebrity association. Nectar enlisted Penny Lancaster Stewart to launch the campaign, with the model and mother-of-one carrying out a series of press interviews to help drive consumer awareness of the campaign.
High impact point of sale promotions are present at Sainsbury's stores, BP forecourts, and Gala Bingo venues nationwide. The in-store campaign includes 1 million 'treats flyers', which are positioned at Sainsbury's supermarket checkouts. Awareness will also be driven by special bonus points promotions on selected items (such as Fox's biscuits, barbeque items, and some drinks brands).