Nectar unveils personalised e-coupon offering
In the UK, the Nectar coalition loyalty programme is continuing its drive toward digital innovation with the launch of a personalised online offer engine called 'My Bonus Points', which provides members with customised paperless coupons for various bonus point offers.
During the past few weeks, more than 2 million Nectar cardholders were e-mailed their individually selected digital offers, prompting them to go to the 'My Bonus Points' option on the Nectar web site to take advantage of the new programme.
Partner offers Offers in the My Bonus Points programme originate from the full range of Nectar partners, including Sainsbury's, BP, Gala Bingo, and Expedia.co.uk, as well as more than 220 online retailers such as eBay and Amazon.co.uk.
After a Nectar collector opts to take advantage of an offer, whenever they undertake the required action (e.g. "Spend over £100 at Sainsbury's in September to receive double Nectar points") their bonus points are automatically added to their Nectar account electronically.
Collectors can return to My Bonus Points at any time to see all of their current offers, as well as a list of those which they have already taken up.
Current offers Current offers include double points at Expedia or BP, triple points at Hertz, 100 bonus points or quadruple points at Sainsbury's, 1,000 bonus points with American Express or Gala bingo, and 2,000 bonus points with Ford or the AA.
According to Brian Sinclair, managing director for Nectar, said: "We are using one-to-one digital marketing technology to engage our customers in a highly relevant and environmentally friendly way. To give an idea of the scale of this, we expect My Bonus Points to contain over half a billion personalised offers for Nectar collectors during 2009."
Nectar is owned by Canadian loyalty operator Groupe Aeroplan, and some 50% of UK households currently collect Nectar points. Since Nectar's launch in 2002, more than £1 billion worth of rewards have been redeemed by collectors.
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