Nectar's operator sets up insight business unit
Loyalty Management Group, owner of the UK's Nectar coalition loyalty programme, has announced the management team for a new Insight and Communication business unit.
The new insight business team will report to LMG's recently appointed managing director of Insight and Communication, Peter Gleason.
Insight experts The new team consists of:
- Tim Collins (commercial director - retail);
- David Buckingham (commercial director - FMCG);
- Mike Poyser (solutions director);
- Andrew Corroll (analytics director).
According to Gleason, the breadth of experience that the management team brings to the new business unit is expected to boost existing in-house expertise and allow LMG to further strengthen its position in the retail loyalty sector.
Responsibilities Tim Collins will be responsible for managing the relationship with Sainsbury's, the first retailer to benefit from LMG's new I&C unit. Collins joins LMG from Dunnhumby where he held various senior management positions since 2004.
David Buckingham will be responsible for developing relationships with FMCG companies, driving sales of LMG's new insight tool (called Self Serve). He will also be responsible for the transition and growth of the Sainsbury's Connections direct mail programme. Buckingham previously spent 12 years at IRI, most recently as the commercial director for Northern Europe.
Mike Poyser will develop LMG's I&C client solutions, including launching the Self Serve web portal and other new services for FMCG companies. Prior to joining LMG, Poyser worked at Dunnhumby for seven years, most recently as head of the UK Shopping Experience team.
Andrew Corroll joins LMG from Accenture where he was head of the UK Marketing Sciences practice. He will be responsible for LMG's thirty-strong analyst team, the expansion of the Connections Communication programme, and developing LMG's econometric capabilities.
New business role The new Insight and Communication business unit aims to provide retailers and FMCG companies with insight into consumers' shopping trends, based on the analysis of product and customer information.
LMG is a privately held UK company that develops, owns and manages large retail-based customer reward programmes and provides data driven marketing services for retailers and service providers globally. The group owns and operates the Nectar brand, as well as the Air Miles brand.
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