Neiman Marcus enhances InCircle rewards

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By: Wise Marketer Staff |

Posted on April 4, 2002

Neiman Marcus enhances InCircle rewards

To celebrate 95 years of trading, Neiman Marcus is enhancing the rewards in its InCircle rewards programme.

US-based speciality retailer, Neiman Marcus, is enhancing the rewards that it offers to members of its InCircle loyalty programme. The company has teamed up with some new reward partners, including the travel specialists network, Virtuoso.

InCircle was launched over 18 years ago, and is well known for its legendary rewards - the top one in 2001 being a pair of Lexus cars - a hardtop convertible and a top of the range SUV - for members who accumulated five million points. Generally, each dollar charged to the NM credit card earns one point, but qualifying members can earn double that and bonus points as well.

Tiers Holders of the credit card need to accumulate 3,000 points in a calendar year to become an InCircle Rewards member. Reward levels start at 5,000 points, where 2001 rewards included exclusive cosmetics, frequent flyer miles from American Airlines or United, or a $125 NM gift card - equivalent to a 2.5% discount. At 100,000 points the Platinum tier is reached; and at 1,500,000 points, the Chairman's Circle. Each new tier brings greater all-year benefits as well as more luxurious rewards. At 75,000 points 2001 rewards included a spa weekend (including first class air fare) or a $2,500 voucher for designer clothing. At 300,000 points members qualified for, among other things, a week-long stay for two (including first class flights) in London, Paris or Milan.

Urban myth Neiman Marcus entered the realms of urban myths when the story of a customer allegedly being charged $250 for a copy of the recipe for the company's famed chocolate chip cookies was widely circulated, principally on the internet. The "customer" was apparently extracting revenge by freely distributing the recipe. Naturally, the story was not true and the recipe now appears for all to see on the company's web site.

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