Practitioners of customer loyalty are realizing more each day that a holistic approach to strategic planning is the optimal path to connect with and build trust with customers. Beyond data, technology and promotions, we need to consider that the human capital we invest in engaging our customers should be of pure intent.
When done right, loyalty marketing creates a triple W effect, that's a win for the brand, win for the customer and a win for the service provider. When we establish our own "true north" and commit to applying our own moral compass to the benefit of all who participate in the loyalty eco-system, we set ourselves apart from other forms of marketing and can accomplish great things.
This new book from Joseph L. Badaracco is good reading for those interested in this 10,000 foot view of how to develop customer loyalty.
By Joseph L. Badaracco
Available in print October 2023
Softcover | 39.99 € | £ 34.99 | $ 44.99 | 978-3-031-45578-0
eBook | 39.99 € | £ 34.99 | $ 44.99 | 978-3-031-45579-7
How should you make your final decision on problems of life and work? Your True Moral Compass by Joseph L. Badaracco, the John Shad Professor of Business Ethics at Harvard Business School, provides practical guidance on decision-making. Using engaging case studies, the author shows how to push aside conventional wisdom about making final decisions on complex problems and find moral clarity by creating it. This is a book for teachers, scholars, leaders, managers, and the everyday person seeking guidance on decision-making.
Badaracco is a graduate of St. Louis University, Oxford University, where he was a Rhodes scholar, and Harvard Business School, where he earned an MBA and a DBA. In recent years, Professor Badaracco served as Chair of the MBA Program and as Housemaster of Currier House in Harvard College. He has also been chairman of the Harvard University Advisory Committee on Shareholder Responsibility and has served on the boards of two public companies. Badaracco has taught in executive programs in the United States, Japan, and many other countries and has spoken to a wide variety of organizations on issues of leadership, values, and ethics. He is also the faculty chair of the Nomura School of Advanced Management in Tokyo.