Many loyalty operators are grappling with measuring the effectiveness of their programmes and keeping them relevant in an ever-evolving marketplace.
If this resonates with you, rest assured you’re not alone. Only 38% of loyalty programme owners confidently measure their programme's incremental profit* and many operators are unsure of how to gauge programme performance.
Without such central metrics, how can companies even begin to accurately improve loyalty offers? Comparative analysis – using competitor data – is incredibly useful but difficult to access and apply. However, there’s now a way to compare your scheme with competitors, see where it stands and act incisively, based on insights.
This is thanks to Collinson’s new Loyalty Maturity Assessment (LMA) - lunched to enable programme benchmarking and provide a personalised dashboard of results.
The Loyalty Maturity Assessment
Is your scheme operating at a level above and beyond peer group companies and competitors in your sector? Or can you improve aspects of your programme by comparing your position to others and closing the gap?
Collinson’s Stephen Gilbert (VP Salesforce Loyalty) says: ‘It’s time to stop guessing and start knowing. With just 15 questions, our new Loyalty Maturity Assessment tool provides the comparative knowledge loyalty operators need to steer programmes towards sustained success.
We devised the assessment tool to provide insight into profitability and performance, using comprehensive research data from 300 loyalty schemes. For a limited period, we are providing free access to the tool, with results providing immediate insights. Give it a go and know where you’re at now to inform your next move.’
Knowledge to power your programme
This powerful new assessment tool is an invaluable resource for brands aiming to enhance customer engagement, stay competitive and take programmes to the next level.
Discover how your programme’s performance compares to others - across Customer Engagement, Value Proposition, Programme Design, Data and Analytics, Technology and Innovation and Measurement.
The assessment provides an opportunity to discover your relative position across Collinson’s six dimensions and transform your loyalty strategy, starting with:
Rapid Results: Complete the assessment in under 10 minutes and see where your programme stands.
Clear Benchmarking: Understand how your programme compares to 300 competitors.
Valuable Insights: Receive a personalised results dashboard and opt to discuss insights further with loyalty experts for deeper insights.
It’s quick and easy to use the tool and discover how to power-up your programme.
For more on Collinson’s new Loyalty Maturity Assessment tool, contact Collinson.
