New joint FFP for Air France and KLM

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By: Wise Marketer Staff |

Posted on April 4, 2005

New joint FFP for Air France and KLM

Two major European frequent flyer programmes - Frequence Plus and Flying Dutchman - are to merge, and will be called Flying Blue, which will have some ten million members.

Air France's Frequence Plus programme is to merge with KLM's Flying Dutchman programme. The result will be a new programme, Flying Blue, which will have some ten million members. Flying Blue will be the basic tool used by both airlines' customer relations management programmes to recognise their loyal customers.

Flying Blue, built on the best features of both its donor programmes, has four membership levels: Ivory, Silver, Gold and Platinum. Frequence Plus and Flying Dutchman cardholders will automatically become members of the new programme, and will retain all the miles they have accrued up to now, without alteration in value (1 Frequence Plus mile = 1 Flying Blue mile = 1 Flying Dutchman mile).

Partners Flying Blue has over 30 partner airlines as well as some 100 non-airline partners. Members who have earned miles on either of the two previous programmes will be sent explanatory documentation in the coming months; others will receive the information when they next use their cards.

The merger of Air France and KLM has already led to combined offers by both airlines. The alignment of networks, the combinable fares and the harmonisation of operations at the two hubs at Paris-Charles de Gaulle and Amsterdam Airport Schiphol, are examples.

The merger agreement signed in September 2003 by Air France and KLM led to the formation of the new airline group in May 2004. The Group consists of a holding company and two airlines which retain their brands, identities and three core businesses. The new Group now represents 106,000 employees, 66.3 million passengers, 225 destinations and a fleet of 556 aircraft.

For additional information: ·  Visit Air France at ·  Visit KLM at