Nordstrom revamps Fashion Rewards scheme
US-based fashion retailer Nordstrom has announced a significant redesign of its Nordstrom Fashion Rewards loyalty programme, putting more control in the hands of customers and making it easier for members to benefit from free perks and fashion events, and to earn additional points.
All Fashion Rewards members automatically began accruing benefits under the new programme from the first day of January 2012. The programme offers members increasing levels of benefits the more they purchase using their Nordstrom credit or debit card. The programme offers four levels of benefits, based on a member's annual net Nordstrom spend using their Nordstrom credit or debit cards.
Customers become Fashion Rewards members when they open a Nordstrom, Nordstrom Visa Signature or Nordstrom Debit card. The Nordstrom Debit Card links to a customer's existing cheque account and gives customers the option to take part in the programme without needing to open an additional line of credit.
Customers start earning points as soon as they open a Nordstrom credit or Nordstrom debit card, and Nordstrom automatically converts points into Nordstrom Notes and mails them to customers each month.
Members earn points on purchases and receive US$20 in Nordstrom Notes for every 2,000 points earned, which they can redeem anywhere in Nordstrom stores, on Nordstrom.com or at Nordstrom Rack stores. Additionally, all Fashion Rewards members receive Early Access to pre-shop the Nordstrom Anniversary Sale.
New updates to the programme include:
- Free alterations for all members Every Fashion Rewards member will receive an alterations credit for Nordstrom purchases, from up to $100 to an unlimited credit per year depending on benefit level. Tailoring services are available at any Nordstrom or Nordstrom Rack store.
- Personal triple points days at all tiers The redesigned programme gives Fashion Rewards members more control over how and when they earn bonus points. Members now have the flexibility to pick triple points shopping days of their own on top of the triple points events already available to them. Fashion Rewards members receive 1, 2, 3 or 4 personal triple bonus points days depending on their benefit level.
- Nordstrom Rack added to bonus point events Members can now earn more points when shopping at Nordstrom Rack during bonus points events throughout the year, in addition to earning bonus points during these events at Nordstrom full-line stores and Nordstrom.com.
- Easier access to higher benefit levels Customers no longer have to spend as much to achieve Level 3 and 4 rewards status. Under the new programme, customers become Level 3 members when they reach US$5,000 in annual net Nordstrom spend on their Nordstrom credit or debit cards. Previously, the spend threshold for Level 3 was US$10,000. Additionally, the threshold for becoming a Level 4 member has been lowered to US$10,000 from US$20,000.
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