Only half of US firms are addressing employee retention

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By: Wise Marketer Staff |

Posted on January 12, 2005

Only half of US-based advertising and marketing executives are concerned about retaining talented employees, according to a new survey from staffing service The Creative Group.

In the survey, which was conducted by an independent research firm, advertising and marketing executives were asked: "How concerned are you about retaining current staff members if the job market improves?" Their responses were as follows: