Onyx CRM heads for Blackberry wireless devices

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By: Wise Marketer Staff |

Posted on October 16, 2004

Onyx CRM heads for Blackberry wireless devices

Onyx Software has launched its new mobile CRM offering - the Onyx Employee Portal for BlackBerry - which is optimised for BlackBerry wireless handheld devices from Research In Motion (RIM).

The new portal was designed to increase the individual productivity of mobile users by providing personalised access to client data and high priority tasks maintained for them via a corporate Onyx CRM application. The system gives mobile professionals quick wireless access to corporate and customer data and makes them available for immediate contact with the office and customers. Wireless updates between field personnel and headquarters can help keep organisational processes moving and trigger support activities where needed.

According to Onyx, several early adopters are expected to roll out the new system later this year, including Symetra Financial (an insurance and financial services company based in Redmond, Washington, USA). Symetra plans to implement the service for its field sales representatives who will be able to use their BlackBerry to access sales and service information while they are travelling on business. "We look forward to using this new technology solution to help increase the productivity of our sales force," commented Pat McCormick, senior vice president of sales and distribution for Symetra Financial.

A range of CRM capabilities are accessible through the new BlackBerry portal, including contact management, pipeline management, opportunity management, task management, quick search features, and e-mail integration with the Onyx incidents feature.

"For mobile professionals who are on the road or frequently away from their desk, accessing corporate and customer information can be a challenge," said Mark Guibert, vice president of corporate marketing for Research In Motion.

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