The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

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With consumer behaviour constantly evolving, so too must the loyalty market and the study of behaviour.

With consumer behaviour constantly evolving, so too must the loyalty market and the study of behaviour.

Loyalty Strategy

Behavioural Economics and the Loyalty Market — Small Tweaks, Big Impacts

Companies like data — they love it — but their relationships with it can be pretty complicated.

Companies like data — they love it — but their relationships with it can be pretty complicated.

Loyalty Strategy

Determining Your Best Data Fit: For Engagement, Relevancy, and Sanity

Collaborative commerce provides a much-needed solution for the modern CMO.

Collaborative commerce provides a much-needed solution for the modern CMO.

Executive Interview

How Collaborative Commerce Solves 5 Key CMO Challenges

A good incentive loyalty program is an investment, and planning out your budget around these parameters will help you to keep it successful in the future.

A good incentive loyalty program is an investment, and planning out your budget around these parameters will help you to keep it successful in the future.

Loyalty Strategy

A Marketer’s Guide to Loyalty Budget Planning

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