Pay By Touch launches rapid loyalty sign-up kiosks

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By: Wise Marketer Staff |

Posted on November 22, 2006

Pay By Touch launches rapid loyalty sign-up kiosks

Pay By Touch has launched its new 'Rapid Enroll Kiosk', an internet-enabled retail kiosk that streamlines the enrolment process for customer loyalty and rewards programmes by making it easier for customers to sign up, and cheaper for retailers to acquire new programme members.

The new Rapid Enroll Kiosk was developed by Pay By Touch's personalised marketing division, which helps businesses manage loyalty and reward marketing programmes through its range of enrolment and database services.

According to Jeff Grider, vice president for Pay By Touch personalised marketing, "Paper enrolments are slow, error prone, and can overwhelm customer service personnel at peak times. Our Rapid Enroll Kiosks automate enrolment, enabling stores to enrol customers into their programme faster and more accurately, often reducing the processing time from weeks to minutes."

How it works Through such in-store enrolment kiosks, customers can sign up for the retailer's loyalty rewards programme quickly and accurately using an integrated 'phone number look-up' application. To use the system, customers simply enter their phone number and a secondary identifier - such as the last three letters of their last name - and their address information is populated automatically. Customers can also choose to manually enter their information through a simple touch-screen process.

The direct input of customer data using the Rapid Enroll Kiosks prevents common enrolment processing issues, such as application handwriting legibility, falsified applications, forgotten stickers, and the loss of application forms.

Future expansion The company says that future enhancements to the kiosk will allow consumers to also enrol their biometric information (i.e. their fingerprint), ultimately removing the need for a loyalty card.

The Rapid Enroll Kiosk is available with a number of financing options to suit retailers of all sizes. The company also offers custom-made reward and loyalty programmes for retailers with no established programme or those with under-performing programmes that need revitalisation.

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