PayBack launches cashless payments on loyalty card

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By: Wise Marketer Staff |

Posted on March 5, 2007

PayBack launches cashless payments on loyalty card

In Germany, the popular PayBack customer loyalty card has been relaunched under the name 'PayBack Plus', and equipped with a cashless payment function for cardholders to use at no cost.

From March 2007, members can use the new PayBack Plus card to collect points and pay for items without cash at selected PayBack partners.

How it works Payments are made as with an EC card, using the bar code reader at the cash desk. Depending on the model the customer selects when applying for the card, the purchase price is either deducted directly from the customer's bank account or paid off in monthly instalments. Customers do not have to change banks to use the card.

Loyalty points The method for collecting points with the new PayBack Plus card remains the same. PayBack Plus offers a number of advantages for members: they can pay and collect points with the same card, the points do not expire, and they receive even more extra coupons and exclusive offers.

The PayBack Plus card is available to consumers free of charge. Customers can apply for the card at all participating PayBack partners, and those who apply for a PayBack Plus card by 31st May 2007 - and then use it to pay for purchases - will earn double points until 31st July 2007.

Data secured Data protection and data security are also guaranteed with the payment card, according to Loyalty Partner, PayBack's operator. The data handling process has been certified by TUV Saarland and all financial data is processed independently by WestLB.

PayBack was launched in March 2000, and as grown quickly: already one-third of households in Germany collect PayBack points, making it the third most common card in German wallets and purses (after EC payment cards and health-insurance cards). PayBack's partners include Apollo-Optik, Aral, Danisches Bettenlager, dm-drogerie markt, Galeria Kaufhof, LINDA Apotheken, OBI, real,- and WMF.

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