The offering provides access to a vast ecosystem of real-time basket data powered by years of business intelligence that improves profitability
ATLANTA--(BUSINESS WIRE)--PDI (www.pdisoftware.com), a global provider of ERP, Fuel Pricing, Logistics and Marketing Cloud solutions for the convenience retail and petroleum wholesale industries, today announced it has enhanced its Offers and Insights business capabilities with PDI Insights Cloud, formerly SwiftIQ, to include real-time data and analytics that can help support convenience and fuel retailers and consumer packaged goods (CPG) brands as they begin to recover from the COVID-19 pandemic.
Insights Cloud is now available to global convenience retailers and CPG (known internationally as fast-moving consumer goods) brands, giving them the ability to monitor daily and weekly trends as well as access more granular, receipt-level data. The solution also provides CPGs with data from chain and independent operators. Understanding shopper behavior changes, including basket size and items, is key to driving growth and delivering relevant offers to consumers.
Businesses using Insights Cloud can do the following:
- Access real-time, automated basket-level data and insights
- Gain a deeper understanding of shopper behavior
- Refine loyalty and promotion programs
- Measure return on investment
Competitive pressure, tight margins, limited visibility, and rapid changes in customer behavior make managing and measuring sales, loyalty programs, and promotions more important than ever. Insights Cloud provides an automated platform that delivers timely data and insights to help businesses grow and maximize profits.
“We invested in a solution that is intuitive, flexible and, above all, fast, so our customers feel empowered to make profitable business decisions with confidence,” said Jamie Hudson, senior vice president and general manager, Offers and Insights, PDI.
Insights Cloud currently serves independents, chains and CPGs representing thousands of locations. Learn more about Insights Cloud here.