Penn National Gaming will use Pinnacle Entertainment loyalty program

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By: Wise Marketer Staff |

Posted on December 17, 2018

Earlier this year, Penn National Gaming acquired Pinnacle Gaming. The massive $2.8 billion deal makes Penn National Gaming one of the largest casino corporations in the country.

The new Penn National Gaming may not have the largest casinos in the country. However, the new deal means that they will operate more casinos and racetracks than any other company in the US. After the acquisition, Penn National Gaming will operate more than 40 properties in 15 states.


While Penn National Gaming will be the owner of the properties, they will actually be using the loyalty club from Pinnacle Entertainment instead of their own Marquee Rewards. In 2019, the Marquee Rewards program will be migrated over to the mychoice players club.

Both loyalty programs will continue to offer the same tier point earning and benefits in the new year. Either players club card may be used during the beginning of 2019. Penn National Gaming says that mychoice will eventually combine the best feature of both loyalty clubs.

Marquee Rewards players will have their card level matched and will receive the corresponding mychoice card in mid-2019. There should be another announcement about the new mychoice players club sometime in the second or third quarter of 2019.


Both Marquee Rewards and mychoice will eventually become mychoice. The following casinos and racetracks will soon all be under one loyalty/players club:

Ameristar Casino Resort Spa Black Hawk

Argosy Casino Alton
Hollywood Casino Aurora
Hollywood Casino Joliet

Hollywood Casino Lawrenceburg
Ameristar Casino Hotel East Chicago

Ameristar Casino Hotel Council Bluffs

Hollywood Casino at Kansas Speedway

Boomtown Casino & Hotel Bossier City
Boomtown Casino & Hotel New Orleans
L’Auberge Casino Resort Lake Charles
L’Auberge Casino Resort Baton Rouge

Hollywood Casino Bangor

Plainridge Park Casino

1st Jackpot Casino
Boomtown Casino Biloxi
Hollywood Casino Gulf Coast
Hollywood Casino Tunica
Resorts Casino Tunica
Ameristar Casino Hotel Vicksburg

Argosy Casino Kansas City
Hollywood Casino St. Louis
River City Casino & Hotel

M Resort Spa Casino
Tropicana Las Vegas
Cactus Petes Resort Casino

New Mexico
Zia Park Casino Hotel and Racetrack

Hollywood Casino Columbus
(Hollywood Gaming) Dayton Raceway
Hollywood Gaming at Mahoning Valley Race Course
Hollywood Casino Toledo

Hollywood Casino at Penn National Race Course
The Meadows Casino

West Virginia
Hollywood Casino Charles Town


Combining the players’ clubs is usually the largest part of a casino merger for the customers. Once the two systems are merged, the new operator will have better marketing capabilities. The main thing customers will notice is increased offers to new casino locations.

The new mychoice loyalty club will combine the best of both programs. One of the benefits of both programs is that they’re a way for casino guests around the country to access discounted or complimentary hotel rooms.

Marquee Rewards offers deals at Tropicana and M Resort while mychoice has a partnership with MGM Resorts. It’s unclear if the MGM/mychoice partnership will be affected by the merger of Pinnacle and Penn National Gaming.

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