A conversation about how to get loyalty “unstuck”
The Loyalty Summit CXM is taking place Feb 5-6, 2025 at the Beverly Hilton, Los Angeles. A significant set of customer-focused leaders will join in the same room for two days - Presidents, CMOs and other C-level executives and more from leading global brands – to tackle this year’s theme “Innovating Loyalty: It’s About Time.”
Conference Chair Phil Rubin has created an agenda designed to explore how loyalty can get “unstuck” to meet its full potential and best serve customers.
Consider this premise:
Modern loyalty marketing is nearing the 50-year mark but it’s hardly “modern” anymore. Much of loyalty today is homogenous and transactional without the CX impact and emotional attachment that results in true loyalty.
Many are advocating that to unlock innovation and increase enterprise value takes C-suite leadership and a strategic commitment to the customer. And that implies including a stronger focus on the brand component and strategies that drive technology, rather than the other way around.
Since most people would agree that a company’s brand is intended to be differentiating, shouldn’t that be the case with their loyalty strategies as well?
Wise Marketer is a media partner for the event and this interview with conference chair Phil Rubin will give you a taste of what will be talked about at this year’s Loyalty Summit CXM.
It’s not too late to register for the event. All the information you need is here.
See you there!