Piggly Wiggly Carolina rolls out biometric payments

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By: Wise Marketer Staff |

Posted on March 11, 2004

Piggly Wiggly Carolina rolls out biometric payments

Piggly Wiggly Carolina Co. has formed a partnership with Pay By Touch to give Piggly Wiggly customers in South Carolina and Georgia the option of paying for purchases using a biometric fingerprint scan that's linked to their credit card or bank account.

Piggly Wiggly Carolina Co. is to implement the Pay By Touch finger scanning payment systems in all its grocery store check-out lanes, starting with four stores in Charleston and Columbia, South Carolina, in July 2004. Other stores will be added later in the year.

Signing up The enrolment process for Pay By Touch is done in-store, and takes less than a minute. The shopper scans their finger once, enters a unique code, and swipes their loyalty cards and/or payment cards, and can also add bank account details to build up their Pay By Touch eWallet profile.

The finger scanning technology does not store actual fingerprints; instead it creates a set of geometric points that can be used to establish a secure identity match at the point of sale.

Paying by touch After enrolment, customers simply scan their finger at the checkout, and select their preferred payment method each time they pay, eliminating the need for cash, cards, or cheques.

Pay By Touch says that other rollouts so far have been popular with consumers, with some merchants reporting up to 75% consumer adoption, as well as checkout lines moving up to 33% percent faster than before.

"We're confident that our customers will embrace this faster, safer way to pay in our stores," said David Schools, senior vice president for Piggly Wiggly Carolina Co.

"Consumers love the speed, security, and convenience of not having to deal with wallets at check-out," added Pay By Touch CEO, Craig Ramsey.

For additional information: ·  Visit Pay By Touch at http://www.paybytouch.com ·  Visit Piggly Wiggly Carolina at http://www.thepig.net