Points, gifts, debit & credit for restaurant loyalty cards
The loyalty and stored-value card provider Ernex and its sibling company Moneris Solutions have joined with restaurant application provider SIVA Corporation to integrate loyalty, gift card, debit card, and credit card payment facilities into a POS system designed for restaurants.
Ernex's loyalty and gift card features and Moneris USA's credit and debit payment will now interface with SIVA's POS application, in additional to external devices that SIVA has already incorporated into its turnkey solution, including an Ingenico wireless terminal and a self-service guest kiosk. The three partners are to co-market the final solution to the restaurant industry, offering a comprehensive set of features along with cost savings and easier diner loyalty programme installations.
"As part of our growth strategy, we want to expand our loyalty and stored value gift card capabilities for the restaurant environment, and we felt it was important to make our solutions available through SIVA's point-of-sale solutions," said Malcolm Fowler, vice president and general manager for Ernex.
Cost cutting, revenue raising According to SIVA's CEO, Jim Melvin, the company has witnessed a great demand for loyalty programmes and gift card solutions as well as emerging credit and debit technologies in the restaurant industry. SIVA plans to market the combined solution as a technology to drive top line growth and to enhance the guest's experience, with added value being driven by the loyalty, gift card, and real-time POS marketing capabilities of Ernex's technology.
"By combining credit and debit card processing with loyalty and gift card functionality within the point-of-sale system, we offer the restaurant market a streamlined and integrated solution that helps reduce costs and increase revenue," added Larry Wine, president for Moneris USA. Moneris Solutions acquired Ernex in October 2003 in order to combine Ernex's loyalty marketing expertise with its own payment solutions.