Points4Life seeks loyalty solution provider

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By: Wise Marketer Staff |

Posted on February 3, 2009

Points4Life seeks loyalty solution provider

In the UK, the government-backed Points4Life health rewards project in Manchester has issued a procurement briefing to find a loyalty solutions provider to further develop and service the citizen rewards programme.

Greater Manchester Commissioning Business Service (CBS) on behalf of Manchester PCT (more commonly known as NHS Manchester) and the Council of the City of Manchester (referred to below as 'the authority') is carrying out a regulated procurement exercise for the provision of services for its Points4Life project. The authority is in the process of establishing a joint venture vehicle for the purposes of this project and the joint venture vehicle will also be treated as the authority for the purpose of the procurement.

Points4Life is a loyalty programme designed to enable people to live happier and healthier lives through eating better and moving more. It will take knowledge and technology from the private sector and apply them to the public sector. Through the use of government, local authority and private sector funding, Points4Life will offer members many benefits. The Points4Life loyalty programme will seek to drive behavioural change through rewarding individuals for making positive choices around their health behaviour.

The Authority is seeking a single comprehensive solution that meets all of its requirements. It will therefore consider submissions from prime contractors and consortia (and in each case whether or not the prime contractor or consortia include elements of sub-contracting) provided that they can, as a prime contractor or consortium, provide a single comprehensive solution.

The service requirements of the Authority are:

  • A catalogue of goods, which will feature healthy goods and services against which cardholders can redeem their points;  
  • A contact centre, to deliver an integrated communications solution;  
  • A distribution and fulfilment centre, to store, collate and despatch communication materials to all audiences;  
  • A loyalty platform or points engine, which will be required to manage the earning and redemption of cardholder points, etc.;  
  • A management services solution, to coordinate all the services and organisations involved;  
  • Marketing services, including the delivery of integrated communications solutions and any media buying requirements;  
  • Mystery shopping, to assess the effectiveness of the operation;  
  • An unstructured physical activity loyalty solution to capture physical activity outside of formal gym environments;  
  • Public relations services, to be integrated with marketing services requirements;  
  • A web site, to deliver the programme via the internet;  
  • A mobile communications/SMS engine service;  
  • A partner/merchant recruitment service.

Interested parties can identify which of the service requirements (segments) they are interested in by going to https://gmcbs.bravosolution.com/web/login.shtml.

Copies of the formal procurement documentation (including the OJEU notice, a memorandum of information containing further details of the service requirements, and the pre-qualification questionnaire, can be found at online at http://www.points4lifeojeu.co.uk. (Instructions for suppliers, explaining how they can express their interest in the procurement, are also provided there.)

Potential bidders should note that a conference will be held for interested parties to learn more about the procurement on 16th February 2009, and that the closing date for the submission of pre-qualification questionnaires to CBS is 26th March 2009.

For additional information about this procurement: ·  Email Jonathan Christian at jonathan.christian@gmpcts.nhs.uk ·  Telephone Jonathan Christian on +44 (0)161 212 6025

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