Pointspay and Flying Blue Launch First-of-its-Kind Marketing and Payment Platform, Flying Blue+

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Wise Marketer Staff

Posted on July 24, 2023

New loyalty payment platform will offer Flying Blue members a new way to earn and spend Flying Blue Miles

24th July 2023: Pointspay, a leading global loyalty marketing and payment platform, is thrilled to announce a 5-year strategic partnership with Flying Blue, the loyalty program of the Air France KLM Group.

The new platform, called Flying Blue+, will initially be launched in France and the Netherlands, allowing members to earn and spend Flying Blue Miles when shopping online simply by selecting Flying Blue+ as the payment option at checkout in the merchant’s own online storefront. Members will also be given the option of paying with a combination of miles and card payment using Pointspay’s patented points-plus-cash slider.

Flying Blue members can earn and spend miles across a range of merchants within the Flying Blue+ ecosystem. This partnership will offer members the ability to save money, add possibilities on how they earn and spend their miles and accelerate their ability to earn rewards such as upgrades and more.

The launch of Flying Blue+ is made possible through Pointspay’s e-commerce (Magento, OpenCart & WooCommerce) & payment partners (Adyen & Buckaroo) making it easier than ever for merchants to accept & offer Flying Blue+ as a payment method at checkout.

Dominic Hofer, Founder and CEO of Loylogic Group, commented:

“We are absolutely delighted to be working with Flying Blue on the development of this world-first initiative. Our market-leading Pointspay platform, Flying Blue+ will revolutionize the loyalty experience for Flying Blue Members, making the earning and spending of miles instant, intuitive, and completely seamless.”

“Pointspay is proven to drive daily engagement and interaction with members of global loyalty programs in the travel as well as the banking verticals. We firmly believe that with our patented technology, we can help evolve loyalty and payments for customers and businesses, with our sights firmly set on a global rollout.”

Benjamin Lipsey, Senior Vice President of Air France and KLM’s Flying Blue program, added:

“Flying Blue+ gives our members the opportunity to easily earn and spend their Miles at online merchants. The customer journey is smooth since members can do their shopping directly with the participating merchants and secure a seamless payment experience. We truly believe this will offer our members more value for their Flying Blue Miles and keep them engaged in their daily lives.”

About Pointspay

Pointspay, part of the Loylogic Group, is an industry-leading loyalty expert and payment solution. Using cutting-edge technology to enhance consumer engagement, Pointspay works with the world's leading loyalty programs, allowing their customers to collect and spend their loyalty points directly at checkout.

Through its network, Pointspay offers access to over 10 million loyalty program members, ready to collect and spend their points and miles with merchants across multiple categories. Pointspay uses its MarPay™ platform to connect online shops with global loyalty schemes, exposing their brands to millions of customers worldwide.

About Flying Blue

Flying Blue is the loyalty program of the Air France-KLM Group. Created in 2005, it now has 20 million members worldwide, who have access to a multitude of rewards and benefits and can earn and spend miles with a wide selection of airline, commercial, and financial partners. The goal of Flying Blue is to accompany its members on every journey, every day. Whether members are exploring the end of their street or the far corners of the world, Flying Blue is there to elevate each of these moments into unforgettable memories.