Pointspay Launches New Shopping Platform That Helps Loyalty Program Members To Afford More by Using Points at Checkout

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By: Wise Marketer Staff |

Posted on October 11, 2021

  • New Pointspay shopping portal allows 8 million loyalty program customers to seamlessly spend and collect points with thousands of online merchants and international brands
  • Shoppers can connect multiple loyalty programs to their Pointspay account, as part of Pointspay’s new wallet-like experience for loyalty points
  • With the leading MarPay technology solution, merchants can boost average basket value (ABV) by an average of 30% by using Pointspay at checkout

7th October 2021: Pointspay, the leading points payment solution has launched a new online shopping platform for its solution that helps shoppers ‘buy more, pay less’ by spending and earning loyalty points instantly at checkout.

Created by Loylogic, the world's leading innovator and creator of points experiences, the new Pointspay shopping portal connects 8 million loyalty program customers with its network of thousands of global merchants, all in one place. And, thanks to Loylogic’s innovative Pointspay technology, members can boost their spending power at checkout by unlocking the power of their points. The shopping portal has also been created with Pointspay’s new branding, designed by leading global full service agency NORD DDB. 

Members of several major loyalty programs such as Miles & More in Switzerland, Etihad Guest, and Membership Rewards (from American Express Switzerland) are now able to access the new portal and seamlessly spend and collect points or miles with international brands – including Sprüngli, Microspot, The Entertainer, Mumzworld, Warner Bros. World and Yas Waterworld. More programs will be brought on board to join the new shopping portal within the coming months.

With the launch of the new Pointspay shopping portal, Loylogic has simplified the registration and login experience and made using Pointspay more wallet-like. This makes it easier for members to connect multiple loyalty program accounts with their Pointspay account. In a single view, members can also see their balance across programs, as well as view points redemption and accrual opportunities with participating merchants. And, by bringing programs and merchants together in one platform, members can use Pointspay to choose what points to spend – or earn – and where to spend them. 

For program members that already earn points with a program credit card, paying with Pointspay allows them to ‘double dip’ and earn points on cash transactions via both the card and Pointspay merchant.

As a ‘MarPay’ technology solution, Pointspay not only offers members a great payment experience, but it also boosts brand exposure for merchants and drives traffic to their online stores via direct and affiliate partnerships. Easily integrating with an online shop's checkout page, Pointspay gives merchants access to millions of new shoppers with free money (points or miles) on their loyalty program accounts. Using Pointspay at checkout helps merchants to boost average basket value (ABV) by an average of 30% and purchasing frequency by 23%.

Lansy Joseph, Chief Innovation Officer and Head of Pointspay at Loylogic, commented: Our new Pointspay shopping portal drives even more value for members, programs and merchants. By connecting millions of loyalty program members with thousands of merchants, members can seamlessly browse, earn and spend all in one place – enabling consumers to afford more, while creating value for programs. And, by merging our loyalty expertise with affiliate marketing and online payments, our innovative Pointspay platform acts as a ‘MarPay’ solution for merchants – helping to drive brand awareness, boost sales and redefine affiliate marketing.”

Andris Rubins, CEO at NORD DDB Riga, said: “It’s been incredibly exciting to work with Pointspay to create a whole new look and feel for the brand as it redefines the entire affiliate marketing category. Much like Klarna, which NORD DDB supported as it pioneered the Buy Now Pay Later category, Pointspay has established itself as the first tech provider for the new MarPay category – giving loyalty members the opportunity to Buy Now, Afford More, while driving awareness and traffic for merchants.” 

Eligible loyalty program members can sign up and log in to the new Pointspay shopping platform at shopping.pointspay.com

For more information, please contact:
Harri Thomas +44 (0) 7714637265, harri.thomas@firstlightgroup.io  / loylogic@firstlightgroup.io

Annika Davidsone, annika.davidsone@loylogic.com

About Loylogic 

Swiss-based Loylogic Holdings is a global innovator in points commerce. Through our Pointshub, Pointspay and Dezerved solutions, we empower loyalty programs with deep insights and maximized economics, and offer their members more choices to collect and redeem points online, in-app and in-store. Founded in 2005 and headquartered in Zurich, Loylogic operates across the globe as the trusted partner of the most visionary loyalty programs.

Additional information, visit www.loylogic.com