Punchh Spices Up Cinco de Mayo With Personalized Loyalty and Offers Results

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By: Wise Marketer Staff |

Posted on May 10, 2021

Loyalty sales increase 32% online and in-store for Punchh restaurant partners

SAN MATEO, Calif.--(BUSINESS WIRE) -- Punchh, the leader in customer loyalty, offers, and engagement solutions for restaurants and other physical retailers, today announced the results of the Cinco de Mayo campaigns it powered for its restaurant brands on May 5, 2021. Punchh powers loyalty and offers for over 200 global enterprise brands, including over twenty brands that serve Mexican cuisine such as Pancheros Mexican Grill, El Pollo Loco, Taco Bell, and others. On Cinco de Mayo this year, Punchh connected its restaurant partners with millions of consumers via targeted marketing campaigns, resulting in over five million redeemed offers in a single day, driving an increase in revenues and profitability for the brands.

Punchh’s data shows that online ordering redemptions were also up despite eased dining restrictions in some states, with Punchh customers experiencing a 43% lift in online ordering on Cinco de Mayo YOY. Its customers also sold 67% more tacos and 76% more burritos this Cinco de Mayo than last year.

“In order to create a truly frictionless loyalty experience and optimize each interaction, restaurant brands need a fully integrated loyalty, offers, and engagement platform,” said Shyam Rao, Cofounder and CEO, Punchh. “At Punchh, we are empowering restaurant operators to gain a full and complete understanding of their customers, leveraging data from every consumer touchpoint to optimize each customer relationship. The success that our restaurant customers have seen on Cinco de Mayo further illustrates the importance and power of digital loyalty solutions and the benefit that customer lifetime loyalty provides.”

“Punchh has been an invaluable partner for our brand and has truly provided us a solution that delivers a seamless, omnichannel loyalty experience for our customers,” said Ryan Murrin, Chief Marketing Officer at Pancheros Mexican Grill. “This year for Cinco de Mayo, we created a national offer to engage with our most loyal guests and draw first-time visitors into our brand. By making it easy for guests to redeem the offer in-person or on their mobile device, we added convenience and value for our customers while capturing more information about them in each interaction. This allows us to deliver a more personalized loyalty experience to our guests over periods of time.”

Punchh’s AI-driven loyalty programs and industry-leading solutions enable restaurants to optimize 1:1, omnichannel customer engagements and ultimately drive customer lifetime value and sales system-wide.

To learn more about Punchh, visit: https://punchh.com.

About Punchh

Punchh is the leading loyalty, offers, and engagement platform for restaurants, groceries, retailers, and convenience stores. For over a decade, Punchh has helped the world’s favorite brands create data-driven, modern loyalty experiences that empower physical retailers to turn anonymous buyers into brand superfans. Punchh solutions build meaningful relationships and dramatically increase customer lifetime value through AI-driven, one-to-one marketing campaigns and offers. Over 200 global enterprises in 20 countries, including Yum! Brands (NYSE: YUM), Denny’s (NASDAQ: DENN), TGI Friday’s, and Casey’s (NASDAQ: CASY), rely on Punchh to drive revenue through cutting-edge customer loyalty programs. Punchh is based in Silicon Valley with offices in Texas, Canada, India, and Singapore.


Hannah Wright, ICR