Qantas launches Joey Club FFP for 3-10 year olds

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By: Wise Marketer Staff |

Posted on May 22, 2015

Qantas' youngest flyers are set to enjoy a range of benefits when travelling with the airline following the launch of the new 'Joey Club' - a frequent flyer programme for children.

The children's entertainment group The Wiggles joined Qantas to make the announcement, treating guests to a pop-up performance at Sydney's Qantas Club. The programme recognises Qantas' youngest customers and aims to create memorable and engaging travel experiences for them and their families.

"Travel is an exciting experience, particularly for children, and we want to make sure that it's as enjoyable as possible for the whole family," said Qantas Group Executive, Olivia Wirth. "We have always had initiatives in place for children travelling with us but the Joey Club takes it to the next level with a formal programme and a number of new benefits that will make flying with Qantas more fun for them."

Children are currently the fastest growing segment of the Qantas Frequent Flyer membership base, with some parents signing up their children from birth. Consequently, the new Joey Club includes:

  • A Qantas Joey Club novelty passport for new Australian-based Frequent Flyer members (aged 3-10 years old) where they can record details of their flight.
  • Special dedicated kids menus in domestic lounges, including made to order sandwiches in animal shapes, fresh fruit and snacks such as popcorn and sultanas.
  • A larger investment in the children's inflight entertainment channels. There is a dedicated children's movie channel with 21 hours of content (with latest releases screening on board shortly after their cinema release, as will happen with the upcoming Frozen 2) and a dedicated TV channel with 28 hours of TV shows, with The Wiggles and Peppa Pig the most popular.
  • The Joey Club comes on top of existing family friendly services offered by the national carrier, including dedicated kids zones across the Qantas domestic and international lounge network complete with iMac computers, children's furniture, toys and books. A new Family Zone has also opened in the recently refurbished Los Angeles Business Lounge.

From June 2015, all new Australian-based Frequent Flyer members between the age of three and ten years old will receive a special Joey Club kit when they join the programme. To celebrate the launch of Joey Club, Qantas is waiving the normal membership fee of Aus$89.50 to offer a complimentary membership for children until 31st December 2015.

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