Qatar Airways reaps benefits of FFP acquisition kiosk
Qatar Airways has installed a self-service loyalty kiosk for its Privilege Club frequent flyer programme, based on technology provided by UK-based Trident Loyalty Systems. The kiosk aims to help frequent flyer programmes enhance their member recruitment, activation, and retention processes for premium cabin passengers.
Qatar Airways installed the first Trident FFP Kiosk for new Privilege Club members at Doha International Airport back in August 2006. Located in the Qatar Airways Business Class lounge, the kiosk dispenses membership cards within seconds of passengers completing their registration details.
An incentive for enrolment Using a touch-sensitive screen, the kiosk allows the airline's Business Class passengers who use the lounge (who are not already members of the frequent flyer programme) to instantly enrol in Privilege Club and receive a 500 Qmiles bonus for signing up.
Within seconds of signing up, the kiosk processes the new member's data and delivers a Burgundy card (the first elite tier) immediately, bearing a personal membership number and the member's name laser printed on the card's face.
According to Qatar Airways' CEO, Akbar Al Baker, "Qatar Airways is proud to be an innovator, offering passengers unique levels of service. The Privilege Club kiosk we have introduced at Doha International Airport enables passengers who are not already members to enrol easily, quickly and receive their loyalty card instantly."
Kiosk benefits Among the range of benefits that Trident says airlines can expect to gain from using the self-service FFP enrolment, activation & retention kiosk:
- Provides a point of competitive differentiation from other FFPs;
- New member recruitment and fulfilment are complete in 3 minutes;
- New member flight-based activation can be done within 90 minutes;
- Can also provide personalised member services (e.g. statements);
- Can connect (via Bluetooth or infrared) with mobile devices;
- Generates advertising, mileage and in-flight retail revenue;
- There are no software licence fees or maintenance costs;
- The kiosk can be piloted before an airline-wide roll out;
- English-language kiosks can be deployed within 90 days;
- Reinforces the brand through its casing and user interface.
Premium airport terminal Qatar Airways is also a matter of weeks away from opening its new Premium Terminal exclusively for use by the airline's First and Business Class passengers at Doha International Airport. According to Akbar Al Baker, "The Premium Terminal is the world's only passenger terminal dedicated to First and Business Class passengers, and we look forward to welcoming our loyal customers to use this facility, and convert other passengers to fly with Qatar Airways."
The new US$90 million facility, built over a period of nine months, will feature a spa, Jacuzzi, restaurants, duty-free, and exclusive check-ins for premium passengers. The terminal will be ready in time for the 15th Asian Games taking place in Doha from 1st to 15th December 2006. (Qatar Airways is the official airline and prestige partner of the Asian Games.)