qiibee & Louis Erard Launch a Blockchain-Powered Loyalty Program to Revolutionize Brand-Consumer Engagement in Luxury

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By: Wise Marketer Staff |

Posted on December 14, 2020

Swiss luxury watch maker Louis Erard partners up with Swiss loyalty powerhouse qiibee to build a unique blockchain-powered loyalty program for their customers

Zug, Switzerland, December 14th, 2020 – qiibee has announced a new partnership with Swiss luxury watch brand Louis Erard to launch Louis Erard’s new, blockchain-powered loyalty program, which fully empowers its broad base of lovers across the globe.

The new loyalty program, designed in cooperation between the Louis Erard and qiibee teams, comes with an ad hoc Louis Erard branded web application, for all fans to track their transactions and pick their rewards on their timing, instantly and seamlessly.

Collectors will now get rewarded with Louis Erard points for every purchase they make on louiserard.com, and will be able to exchange points for whatever they want, anytime and anywhere.

After every purchase, Louis Erard fans can collect, exchange and redeem Louis Erard points on http://louiserardreward.com, via laptop or mobile.

Limitless Options

The options are limitless, and Louis Erard customers can finally decide for themselves, based on their history and preferences, receiving exclusive access to unique experiences, VIP discounts and miles from their favorite airlines and frequent flier programs, starting from the Miles & More network and Etihad Guest.

In 2021 collectors will also get their hands on all upcoming limited editions and drops, which can be reserved with the purchase of non-fungible-tokens, which are private, personal and linked to the limited-edition watch of choice. This guarantees the certainty to receive the limited edition to their door, via free shipment and before anyone else does, and to hear all the behind-the-scenes stories during the exclusive webinars with Louis Erard’s designers. Plus, they get their points, too.

Loyalty has never been easier and more rewarding Louis Erard shows, yet again, true leadership in the watch industry, by pioneering the use of blockchain to entertain a more intimate dialogue with its fans, one by one, and unlock the full potential of digitization in luxury accessories.

Manuel Emch, Strategic Advisor at Louis Erard said: “Loyalty is a key element in any DTC strategy. Thanks to qiibee’s plug-and-play loyalty program, we found the right way to reward our customers, offer them exclusivity and reinforce our brand strategy.”

And Gabriele Giancola, CEO at qiibee added: “We are excited to see loyalty-on-the-blockchain enter the luxury market and to help celebrate the personalized and deep engagement between Louis Erard and its fans across the globe, now viable through our proprietary solution. Working with Louis Erard has been amazing, and we look forward to what this partnership will be able to bring to life.”

About qiibee

qiibee is the safest, easiest to install and architecture-friendly loyalty on the blockchain solution, for highest efficiency and impact. For more info: www.qiibee.com

About Louis Erard

Based in the Jura mountains, the birthplace of watchmaking, Louis Erard (founded 1929) embodies the values of Swiss mechanics, the tradition that keeps its promises. Continuing the work of its founder and honouring watchmaking tradition, the Maison is reinterpreting the codes in a contemporary language. Louis Erard is now writing the next chapter of the brand’s story. Inspired by high-end watchmaking, the brand is strengthening its collection of mechanical timepieces with complications. More about Louis Erard: https://www.louiserard.com/our-story/