What in the world do customers want? Well, the world, for starters; a better one! Recent years haven’t been exactly easy, but today’s informed customer is drawing attention to new possibilities for growing customer engagement and lifetime value.
Marketing hasn’t always been “kind” or “honorable”, but the hour of change has arrived swiftly and is helping to build a better reality. Research shows it’s worth it. Cause-related marketing that tackles social issues, when executed with purpose, can significantly boost a brand's allure. Recent studies reveal that 81% of consumers believe brands must earn their trust, and 66% feel that brands should voice their stance on social and political matters. Heightened social and environmental awareness has spurred a surge in cause marketing initiatives, and now, more than ever, it's crucial for brands to step up and make a difference.
The Points4Purpose loyalty platform enables participating businesses to align their customer’s purpose with internal purpose – delivering a win-win for all!
Are you ready to be a part of the solution?