Why is choice such a big deal? The answer is no mystical mystery, but the result of offering compelling choices can work magic.
For starters, customers expect it. We’re all familiar with provocative loyalty elements like high cash value, convenience, status, exclusive benefits…but industry titans like Deloitte now rank the availability of choice as one of the cornerstones of a loyalty program that actually works.
Second, competitive brands oblige it. Giving customers intelligent control over fundamental buying or redemption options – as long as these options are well organized and do not overwhelm the senses – increases brand vigilance across the board.
So the next time you want to make a difference in your marketing, the loyalty of your customers, or the world around your brand and customers, remember the choice charm…it never fails! It’s an integral part of the Points4Purpose loyalty platform, which has brought good fortune to participating businesses, members and their communities.