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Quick Perspective: Why Cardlinking is King!

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By: Wise Marketer Staff |

Posted on May 15, 2023

Imagine a world where technology and loyalty programs join forces to create a seamless, hassle-free experience for ANY customer. Drumroll, please…we’re talking about cardlinking, the easy integration that makes loyalty participation effortlessly accessible and eminently engaging.

Cardlinking technology enables loyalty programs to connect directly with customers' payment card of choice, streamlining the earning and redemption process in a way that feels incomparably organic. No more fumbling for propriety cards or remembering to show a coupon at the register. With cardlinking, everything happens automatically – and in loyalty, automation builds authenticity.

But there’s a lot more to it than that: cardlinking also opens up opportunities to unite “parallel worlds”. It breaks down industry barriers, allowing customers to access engage across partner businesses that differ in product or service but share like-minded values, all with a simple swipe or tap of their preferred payment card. Plus, with real-time data tracking, you can gain insights into customer behavior and tailor your marketing strategies accordingly.

So, get going with the cardlinking revolution and ride the wave of innovation! It's time to transform your loyalty program into a powerhouse that customers will adore and watch your program flourish in the process. Points4Purpose provides a powerful cardlink-enabled platform that brings new life to tired programs – and provides a seamless, scalable solution for those looking to test the water with new loyalty initiatives to grow Customer Lifetime Value (CLV).  

For more information, visit Points4Purpose or register here to join the Points4Purpose US launch (in person or online).