What Does it Take to Create a Truly Immersive Buying Experience?
Creating a truly immersive buyer experience is crucial for building strong brand engagement in retail. But that is a task that is easier said than done.
Taking inventory of the universe of customer journeys in your business and then mapping out the areas of possible improvement is an enormous, but necessary task if you are to reach a point of clarity about how you can create an above average, let’s say winning, customer buying experience.
As you work through the process of customer journey ideation, you should filter your findings with these elements to reach solid recommendations for your business:
- Be inclusive of all contact channels for your customer base, both online and offline
- Determine how equipped your business is to deliver personalized product recommendations
- Assess how these personalized recommendations will come to life in the brick and mortar and well as digital world where you market to customers
If you are a fan of visual learning, you will readily consume this video from Comarch Loyalty Marketing that describes their view on what it takes to enable the modern immersive customer buying experience. To learn more about how you can redefine the retail experience for customers, check out this video.
