Reem Mall Selects Coniq To Develop New Innovative Engagement and Data Science Backed Loyalty Programs

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By: Wise Marketer Staff |

Posted on December 10, 2021

London – 07 December 2021: Coniq, the Total Customer Engagement market leaders, today announced their partnership with Reem Mall, Abu Dhabi’s $1.2 billion digitally enabled lifestyle, shopping, and business centre, to develop innovative engagement and loyalty programs for unique customer journeys backed by the latest data science, especially for the GCC market. The partnership aims to create personalised shopper experiences and provide real value with their favourite brands. 

Reem Mall customers will enjoy unprecedented, personalised experiences and tailored product discovery, as the world’s first fully digitized, offline-to-online, technology-powered lifestyle, shopping, and business centre. It features 450 stores and up to 100 restaurants and cafes, a range of family-focused entertainment choices including one of the world’s largest indoor snow parks. It is expected to set international shopping experience benchmarks and influence shopping behaviours throughout the GCC.

“We are keen to generate synergy between online and offline, with cutting edge technology at both channels. Customers will benefit immensely from the technical finesse that responds to their needs in real time, be it with personalised promotions or hands-free shopping. We appreciate Coniq’s ability to provide world-class, omnichannel capabilities in a convenient way, and that’s especially important while creating great customer experiences,” said Milat Sayra Berirmen, Director of Digital Innovation, Reem Mall.

The new loyalty program will utilise powerful engagement technologies from Coniq, enabling the curation of innovative personalised shopping experiences for its loyal visitors throughout their customer journey. Reem Mall’s loyalty program seeks to create a never seen before attraction for all tourists and residents. 

Coniq’s Total Customer Engagement Platform, IQ Engage, will provide Reem Mall with end-to-end engagement. The marketing team will access tools and crucial data to better understand and engage with shoppers by sending highly personalised offers and content in real-time via multiple touchpoints.

“Reem Mall is on track to create truly memorable experiences that represent the future of retail and leisure in the region,” said Ben Chesser, CEO of Coniq. “With a fantastic team behind it, Reem Mall will be an exciting new addition to Abu Dhabi. It is an honour to be selected as a partner in what will become a global retail flagship destination. It’s great to see the importance of an omnichannel approach and I’m sure they will push Coniq’s technology and help us maintain our position as global experience leaders”

With IQ Engage, Reem Mall will gain a leadership position in the retail industry by “solving problems that have not been solved before”, using an omnichannel ecosystem. Coniq’s platform provides segmented customer insights, including vital transactional data, geo-fencing, shopper behaviour, and mall experience preferences. 

About Reem Mall:

Reem Mall is a $1.2 billion, digitally enabled lifestyle, shopping, and business centre in Abu Dhabi, United Arab Emirates, featuring the world’s first omnichannel retail ecosystem. The mall leads global retail, leisure, and lifestyle markets with an impressive range of disruptive technologies backed by data to create smart and technology-enhanced experiences for customers across online and offline channels. Built nearly 2.8 million square feet with Abu Dhabi-inspired design elements, the mall hosts one of the world’s largest indoor snow parks, a dedicated e-commerce logistics centre, over 450 retail units, Carrefour hypermarket, and a Vox Cinemas multiplex. For more information, visit http://reemmall.ae/ or contact info@reemmall.ae.

About Coniq

Coniq is the Total Customer Engagement Company for growth-minded shopping malls, outlets, and retail brands. Our platform, Coniq IQ, provides a faster, economical, and simpler way to generate footfall, sales and loyalty by understanding, anticipating, and engaging customers through unique and personalised experiences in real-time across multiple channels. The Coniq platform powers over £1 billion of sales annually for its customers, with more than 20 million consumers shopping at 1,800 brands in 24 countries worldwide. For more information, visit www.coniq.com