Data-Driven Marketing

Part 3 of 4: What’s so special about Amazon’s Prime customers?

In this, the third in a four-part series, Aaron Dauphinee, COO of The Wise Marketer, breaks down the profile of Amazon’s Prime customers and explains their value, through the lens of customer loyalty.

What is it about this particular segment that Amazon feels is valuable enough to create a mid-year shopping holiday just to accommodate them?  Or is it really about accommodating them at all?

  • Dauphinee digs into the research to understand who these customers are and what motivates them.
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