Retail portal offers iTunes for loyalty rewards

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By: Wise Marketer Staff |

Posted on September 19, 2005

Retail portal offers iTunes for loyalty rewards

The web-based shopping portal has launched a loyalty rewards scheme whereby its users are rewarded with iTunes music downloads for shopping with its e-tail partners.

The rewards system was implemented with help from US-based Karma Collective Inc. and Apple's iTunes Music Store, where consumers can buy and download legally licensed music tracks and albums.

The loyalty scheme users will now earn iTunes 'song codes' as they make purchases from any of the portal's shopping partners (currently including stores such as Target,, Orbitz, and

Once earned, the song codes can be redeemed for music downloads at the iTunes Music Store, which claims to provide consumers with a choice of over 2 million songs from major and independent record labels.

Referral programme In order to generate referrals, members recommending the portal to their friends, family and colleagues also earn one extra iTunes code for every two codes earned by referred shoppers. There is no limit to the number of songs that can be earned through the programme.

When the programme concept was designed, the downloadable music market was already in full swing, with the International Federation of the Phonographic Industry now reporting that single track downloads in the US, UK, Germany and France grew to 180 million in the first half of 2005 (compared to 157 million for the whole of 2004).

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