During this webinar, you'll learn how rue21’s newly enriched customer data transformed their brand strategy and put customers in the driver’s seat.
Listen & Watch

The Person Behind the Purchase: How rue21 Used Data to Transform Their Marketing

Photo by mostafa meraji on Unsplash

Digital engagement has skyrocketed during the pandemic. You’d think this would be a goldmine for retailers — more online interactions, more opportunities to understand your customers. But not so fast. Retailers are still struggling to fill the gaps in their customer profiles and activate on the data they have.

In this webinar, you’ll hear from experts at rue21 and Epsilon on how to patch up your customer profiles and use data to completely transform your marketing.

Key takeaways include:

• How rue21’s newly enriched customer data transformed their brand strategy and put customers in the driver’s seat

• What actionable steps retailers can take to achieve rue21’s level of success

• Why a comprehensive set of first and third-party data can set your brand on the right path

• How to unlock proprietary insights about your customers that you can use across your business

This webinar is part of the CRMC webinar series hosted by The Wise Marketer. Fill out the short form below to watch.

[Webinar] rue21 the person behind the purchase

“By submitting this form, you are giving Wise Marketer Group and their guest(s) the right to send you further communications and reports. We respect your space and will only send you quality mailings. The option to opt-out will always be available on emails. Thank you.”

Presenters

Lauren Pearson, Sr. Manager, CRM & Loyalty, joined rue21 in September 2019. Previously, Lauren served as Sr. Manager of Customer Experience at GNC where she led customer personalization strategy and prior to that launched a loyalty program redesign at American Eagle Outfitters. She has customer analytics, gift card and credit experience, and has an agency background.

Brian Ahearn, Principal Account Manager, Data Sales, is an experienced Epsilon Account Director, with a demonstrated 20+ year history of working in the marketing and advertising industry. Skilled in customer segmentation, retention and acquisition modeling & analytics, and all facets of multi-channel marketing strategy and execution.

The Person Behind the Purchase: How rue21 Used Data to Transform Their Marketing
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

To Top

Join our mailing list for the latest customer loyalty news, research and updates.