The brands competing in “Everyday Spend Retail” represent the heart of the consumer household budget. Visits in grocery, pharmacy, and fuel are the most frequent among consumers and the products consumed have a commodity nature to them. Building engagement and loyalty with consumers to capture the maximum share of wallet in each category is an “everyday” challenge.
This webinar features a conversation among executives working to meet these challenges for brands in Everyday Spend Retail. We’ll share examples of what’s needed to stand apart from the competition and a roadmap to becoming a best in class brand that registers as consumers’ first choice every time. Finally, you will learn what these brands do to assess their loyalty investments and get the right ROIs for profitable loyalty and consumer engagement investments.
Presenters of the webinar include Mike Hughes, CEO of Exchange Solutions, and Jen Hickling, VP, Accounting Management at Exchange Solutions, and they are hosted by Bill Hanifin, CEO and Managing Editor, Wise Marketer. Fill out the form below to capture the insights!
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Mike Hughes is the CEO of Exchange Solutions. Mike is responsible for leading the business, technology, operations, analytics, and administration functions of the company. Mike is a seasoned executive with a long track record of success, leading organizations through rapid growth and expansion. As a senior operations and financial executive, Mike raised over $800 million in public and private financings, built companies from early stage through large scale growth and managed several highly successful exits.
Jen Hickling is the VP, Account Management at Exchange Solutions. Jen has over 15 years of experience in the loyalty industry, and while at Exchange Solutions she has designed, operated and optimized various loyalty programs including: Rexall’s Be Well, Esso Extra, Club Sobeys, Sears Club Rewards and Barnes & Noble’s Readers Advantage as well as personalized offers solutions for Lowe’s and Today’s Shopping Choice to improve ecommerce performance. She has vast consulting and account management experience, and is passionate about understanding & implementing loyalty best practices and leading edge solutions that create best-in-class, profitable loyalty and consumer engagement programs for her retail clients.
Recommended Read: Coalition vs Proprietary Loyalty Programs
This webinar is part of the CRMC webinar series hosted by The Wise Marketer and took place on December 9th, 2020.