We are always on the lookout for innovative approaches to bring the marketing community together. Over the last 6 months we have witnessed unprecedented changes in customer behavior, marketing effectiveness, and loyalty programs — aided by all manners of marketing technology. A new virtual get together called the Strategic Marketing USA has been announced by Reuters Events to learn from and reflect on these things and more. The Wise Marketer is pleased to be a Media Sponsor for this year’s event!
Strategic Marketing USA (Nov 5-6, Online & On-Demand) is another edition to Reuters Events strategic series of board level meetings. Rather than discussing the how to’s of marketing, this is the meeting place of the world’s most influential CMOs where news will break, benchmarks will be set, and marketing leaders attending will pioneer the way forward. With a huge focus on interactivity, this meeting is set to be a 2020 must-attend.
This event brings together 5000+ CMOs and marketers to set benchmarks, showcase innovation, and map the future of marketing — a future where brands are purpose-driven, campaigns are intelligently data-backed, and innovation drives growth.
Four essential themes for 2020:
- CMO Strategy & Trends: CMOs share their plans for keeping brand relevancy in an ever-changing world, honing brand purpose, reinventing a legacy, and creating a culture of innovation.
- Customer Insights & Understanding New Consumer Behavior: Customer needs, wants and expectations have changed. It’s time to fully understand your customer and their journey to unlock data-driven personalized experiences.
- Agile Content & Creative: Cut through the noise with impactful interactions that inspire and create a lasting connection. Use this shared global experience to connect on an emotional level, telling stories that are hyper relevant, but grounded in brand.
- Digital, Social & Influencers: As we follow social-distancing guidelines, the channel of choice for many is social where influencers are at their most impactful. It will cover video, influencers, and the formula for social success.
Reuters Events: Strategic Marketing USA will be live November 5-6th and available on-demand for a limited time after. Primarily made up of CMO case studies and panel discussions, the agenda will feature discussion streams and Q&A from the audience consistently throughout the two days. Additional workshops and roundtables will also be run sporadically throughout and following the summit. Attended by 5000+ marketing leaders, this is the must-attend meeting of 2020.
Check out the detailed Strategic Marketing USA agenda here!
View the full speaker line-up for Strategic Marketing USA!
Register now for a free taster pass and check out the website here.
We hope you will join us for this outstanding event!
