Rite Aid launches loyalty programme

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By: Wise Marketer Staff |

Posted on April 27, 2010

Rite Aid launches loyalty programme

In the US, Rite Aid customers and patients can sign up for the new 'Wellness+' loyalty programme which provides members with free health and wellness benefits, as well as shopping discounts and special prices.

The free Wellness+ rewards card offers members a number of benefits including 24/7 toll-free access to a pharmacist and 10% off Rite Aid brand products.

Member-only discounts are listed each week in Rite Aid's weekly newspaper circulars, and there are also members-only temporary price reductions and offers on register receipts, both via e-mail and online.

Members earn points with eligible pharmacy and store purchases to get free health screenings and additional merchandise discounts, including 20% off non-prescription regularly priced items every day.

Members' Wellness+ points are tracked automatically, and a tiered benefits structure combines health and wellness rewards with savings rewards.

Customers can sign up for the programme, which carries no membership fees, at any of Rite Aid's nearly 4,800 stores and recieve their card immediately. They also can sign up online and print out their own temporary card.

A coupon for US$5 off the member's next US$25 purchase is awarded when customers set up their Wellness+ account online. The web site also allows them to manage their benefits, including checking their points balance. Customers also can apply by telephone and can use their phone number at the store to obtain the immediate 10% discount on Rite Aid brand products and other special price reductions until they receive their official Wellness+ card in the mail.

Members receive both a wallet-sized membership card and a smaller version for key chains. They can also always use their phone number at any Rite Aid store if they forget their card.

Family members 13 years of age and older can sign up for separate Wellness+ accounts if they want to earn individual points toward free health screenings.

One of the programme's main benefits is toll-free telephonbe access to a pharmacist. This number can be called at any time to ask simple questions about anything medically related.

Members earn 1 point for every US$1 spent on non-prescription store purchases and 25 points for every eligible prescription they fill at Rite Aid. (Prescriptions paid for in whole or in part by state or federal healthcare programmes such as Medicare or Medicaid and prescriptions filled in New York and New Jersey are not eligible by law for accrual of points.)

At 125, 250 and 375 points, members receive a one-time-use shopping pass via e-mail or mail, for 10% off any non-prescription regularly priced purchases.

When customers earn 500 points, they receive 10% off all non-prescription regularly priced items at Rite Aid. They also receive a certificate for free health screenings - blood glucose and total cholesterol screenings at a local lab - and they can pick up their test results at their local Rite Aid.

When members earn 1,000 points, they receive 20% off all non-prescription regularly priced Rite Aid purchases.

Purchases that are excluded from point accrual and discounts include cigarettes, alcohol, gift cards, online purchases, lottery tickets, licenses, money orders and transfers, prepaid cards, stamps, as well as other mail services and items prohibited by law.

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