Roots launches gift card programme

WM Circle Logo

By: Wise Marketer Staff |

Posted on April 26, 2006

Roots launches gift card programme

The 'Roots' lifestyle brand has announced an electronic gift card programme, available throughout its 130 retail locations in the US and Canada, based on technology provided by Ernex.

The Roots electronic gift cards are easier to monitor, merchandise and display than their paper-based counterparts.

The programme will allow Roots to run real-time promotions including Swipe n' Win sweepstake programmes, custom receipt coupons, and custom receipt messages.

Online protection According to Michael Budman, co-founder of Roots, "Not only can the gift card be used in Roots stores, but customers can register their gift card online at to protect the balance in the event the gift card is lost or stolen, as well as to check the remaining balance at any time."

Malcolm Fowler, vice president and general manager for Ernex, added: "Moneris (parent company to Ernex) will be working with Roots to implement the new system, which will allow sales associates to process payments for merchandise and gift cards on the same terminal."

B2B as well Roots recently activated 50,000 gift cards as part of a recent promotion for American Express. According to Budman, B2B (business-to-business) gift card sales are becoming increasingly important, and these types of promotions also help to drive additional in-store traffic and sales.

For additional information: ·  Visit Ernex at ·  Visit Roots at