SCTN signs new loyalty system license deal

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By: Wise Marketer Staff |

Posted on August 27, 2004

SCTN signs new loyalty system license deal

Smart Chip Technologies (SCTN) has announced that Nishe Media, a multinational media and advertising firm, has signed an agreement to license the company's loyalty programme management solution.

Nishe's new loyalty scheme will use SCTN's end-to-end customer loyalty system to enhance its offering to consumers and merchants. The company's publishing formula directly targets qualified, prospective consumers, allowing its clients to easily target specific consumers in their advertising initiatives by capturing individual consumer data. The plan, after implementing the SCTN system, is to give businesses the data necessary to establish open and ongoing customer communications.

"We are excited about the launch of our new loyalty programme," commented Phil Watkins, president and CEO for Nishe Merchant Solutions. "Since this is a multi-million dollar investment over the next few years, we focused on choosing a vendor that could grow with us into the future."

Smart Chip Technologies' software suite provides an easy migration path from existing customer identification and payment devices to future technology platforms, helping to establish business continuity across physical, mobile, and virtual commerce streams.

"Not only did the application find its way to the top of our functionality analysis, but SCTN's consultative approach and commitment to aligning resources directly to our rewards programme success gave us the confidence to move forward," said Ryan Sutherland, CTO for Nishe Media Inc.

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