The presentations at this year's CRMC conference in Chicago did not disappoint. Sephora's customer loyalty is constantly changing with the market, always insightful & useful, and oftentimes entertaining. The people and brands at the event represented some of the best thinkers and doers in retail.
Allegra Stanley Krishnan is VP of Loyalty at Sephora Americas and is one of those people. Sean Claessen is another one of those people. He is EVP of Innovation at Bond Brand Loyalty; and together, they presented a fascinating view and process of how they're revolutionizing customer loyalty through intensive customer care.
Along the way we touched on Bond's unique approach to customer engagement and what that looks like when married to Sephora's powerful customer loyalty ethic. Our short conversation was as enlightening as it was fun.