Slideshow: How United onboards new users

WM Circle Logo

By: RickFerguson |

Posted on April 13, 2017

After the recent United Airlines passenger-removal debacle, a veritable cottage industry has sprung up to create United memes. No doubt you have your favorites. A slide show presentation from Useronboard.com, however, may be the One Meme to Rule Them All. A brutal takedown of the frustration many customers feel when interacting with poorly-designed mobile app or mobile web experiences, the slide show "How United Onboards New Users" provides a sobering object lesson: no matter how well-designed you nay consider your mobile app to be, only the crucible of actual customer experience can prove that you're placing your customers at the center of your experience design.

We could say more, but there's no substitute for experiencing the "How United Onboards New Users" slide show yourself; you can find it here