, , , ,

SNIPP releases research on “Inflation and the Ever-Evolving Shopper”

WM Circle Logo

By: Wise Marketer Staff |

Posted on December 20, 2022

Snipp Interactive, a Platform-as-a-Service (PaaS) company in the global loyalty and promotions sector, has just released its latest US consumer survey and insights, "Inflation and the Ever-Evolving Shopper". Snipp conducted the survey to better understand American consumer behaviors and shopping preferences during these inflationary times. The survey validates many recognized behaviors including shoppers' return to physical retail, but reveals surprising insights about their brand loyalty, store choices and price sensitivities. You can download the full report here, but for now, take note of these key behavioral insights from the report:

  • 60 percent of those surveyed reported they shop in physical stores more than they did compared to the same time last year
  • 57 percent have switched to a new retailer to save money, 51 percent choose similar items from a different brand when their favorite item is out of stock
  • Compared to the same time last year, 32 percent shopped more at Walmart and  39 percent shopped less at Target

Read the full press release here.

About Snipp

Snipp Interactive Inc (TSX-V: SPN; OTCPK: SNIPF) is a Platform-as-a-Service (PaaS) company in the global loyalty and promotions sector. Snipp's proprietary and modular SnippCARE (Customer Acquisition, Retention & Engagement) Platform allows its marquee list of Fortune 1000 Clients and world-class agencies and partners to use various modules of the Platform to run long-term and short-term programs and promotions, while continually generating and capturing unique zero party data that is invaluable in providing insights to drive sales. SnippCHECK, the Platform's Receipt Processing Module has established itself as the clear industry leader and standard by powering a large majority of all receipt-based promotions in North America. SnippLOYALTY, the Platform's full scale modular loyalty engine allows clients the flexibility of deploying any/all aspects of a standard loyalty program on a case-by-case basis. SnippREWARDS, the Platform's modular catalogue of digital and physical rewards provides Clients with global and easily deployable access to an extensive catalogue of digital and physical rewards. SnippWIN, the Platform's gaming module solves for the implementation and compliance difficulties of offering games of chance and skill on a global basis and allows for the global deployment and administration of legally compliant games of chance and skill. For more information, visit the Company's website at www.snipp.com

Snipp is headquartered in Vancouver, Canada with a presence across the United States, Canada, Ireland, Europe, and India. The company is publicly listed on the Toronto Stock Venture Exchange (TSX-V) in Canada and is also quoted on the OTC Pink marketplace under the symbol SNIPF.

Media Contact:
Jaisun Garcha
Snipp Interactive